Let’s face it, the only way to get up to date with the latest trends in online marketing is to read, a simple yet a very effective mean not to stay behind.

benefits-of-reading

There is an abundance of information available, therefore it comes down to screening and adopting the ideas and strategies that fit to your business.

But how do you ensure that what you read really works? You will never know until you try, all these tips you read and white papers you download are great, but if you take no action and not implement what you learn then they are of no value.

With increasing competition, you always need to come up with new ways to promote your business and adapt with great speed. This is where these Internet marketing blogs can help you in a big way.

An investment in knowledge pays the best interest

Benjamin Franklin

Here we showcase 10 digital marketing blogs worth reading on a regular basis:

Productivity tip: Do you want to get the most of all this great content on the go?

  • Download Feedly or any other feed reader app on your smart phone
  • Add these blogs into your reading list.
  • Whenever a new article is published, it will automatically appear in your app. 

You can read these on your way to work, before you go sleep or when you need an inspiration shock.

Top Rank Blog

TopRank Marketing it is actually a digital marketing agency founded by Lee Odden and Susan Misukanis that specializes in gaining new customers through content marketing, social media, search engine marketing and email marketing.

Their blog is recognized as one of the top in the industry providing great insights and resources on digital marketing.

Blog post examples worth taking a look at:

How Data Insights Can Lead Your B2B Content Marketing Strategy
https://www.toprankblog.com/2018/11/content-marketing-strategy-data-insights/

Don’t Blink: 3 Often-Overlooked Practices for Highly-Effective Content Creation
https://www.toprankblog.com/2018/11/overlooked-content-creation-practices/

The Econsultancy Digital Marketing Blog

One of the oldest kids in the block, with great insights and case studies across multiple industries. Some of the world’s top brands rely on their premium subscriptions, research, webinars and face to face events.

Blog post examples worth taking a look at:

Ten retailers who got PPC right on Black Friday (and six who didn’t)
https://econsultancy.com/ppc-lessons-retailers-black-friday/

10 brilliant examples of content marketing from beauty brands
https://econsultancy.com/content-marketing-beauty-brands/

Airbnb & Liverpool FC: The best digital transformation stories of the week
https://econsultancy.com/digital-transformation-news-airbnb-black-friday-liverpool-fc/

Education is what remains after one has forgotten what one has learned in school.

Albert Einstein

The Kissmetrics Blog

Kissmetrics is an analytics company founded by famous blogger Neil Patel. They run a great blog but certainly not for first time marketers. Most of their content is catered to audience with a certain level of digital marketing experience.

Blog post examples worth taking a look at:

The 7 Biggest SEO Lessons I Learned from a Google Employee
https://neilpatel.com/blog/seo-lessons-google/

Advanced Content Marketing Strategy (Step-By-Step) | A Look Into Neil Patel’s Brain
https://www.youtube.com/watch?v=iwdtj5I-HYg

The Hubspot Blog

The pioneer of Inbound marketing with great content mainly on sales and marketing. They do offer inbound marketing certifications for those interested to get into the next level.

Blog post examples worth taking a look at:

The Ultimate Guide to Website Development (for Marketers)
https://blog.hubspot.com/marketing/website-development

Instagram Stories: What They Are and How to Make One Like a Pro
https://blog.hubspot.com/marketing/instagram-stories

23 of the Best Website Homepage Design Examples
https://blog.hubspot.com/blog/tabid/6307/bid/34006/15-examples-of-brilliant-homepage-design.aspx

The Digital Marketer Blog

Digital Marketer is the premier online community for digital marketing professionals offering courses, certificate programs as well as strategy execution templates.

A must-read blog for those interested to be up to date with the latest trends in internet marketing.

Blog post examples worth taking a look at:

6 Trending Digital Marketing Skills to Put on a Resume
https://www.digitalmarketer.com/blog/skills-to-put-on-a-resume/

[PDF Download] DigitalMarketer’s 101 Best Email Subject Lines of 2017 (…And a 5-Year Email Subject Line Reflection)
https://www.digitalmarketer.com/blog/101-best-email-subject-lines-2014/

The Ad Grid: How to Build Traffic Campaigns that Convert Higher and Scale Faster
https://www.digitalmarketer.com/blog/build-traffic-campaigns/

Marketing Land

One of the oldest players in the industry, Marketing Land is a daily publication that covers all aspects of the digital marketing industry. The site covers breaking stories, industry trends, feature announcements and product changes at popular platforms.

Blog post examples worth taking a look at:

Getting Started with Responsive Search Ads
https://marketingland.com/getting-started-with-responsive-search-ads-252317

The Periodic Table of SEO Success Factors
https://searchengineland.com/seotable

Search Engine Land’s Guide to PPC
https://searchengineland.com/guide/ppc

Intellectual growth should commence at birth and cease only at death

Albert Einstein

Smart Insights Marketing Strategy Blog

Smart Insights is focused on helping business owners, marketers and digital marketing specialists drive great results from using digital marketing. Another great blog to follow with practical advice and real life case studies.

Blog post examples worth taking a look at:

Conversion rate optimization: Marketing’s most underused weapon
https://www.smartinsights.com/conversion-optimisation/conversion-optimisation-strategy/conversion-rate-optimization-marketings-most-underused-secret-weapon/

Social media marketing trends 2019
https://www.smartinsights.com/social-media-marketing/social-media-strategy/social-media-marketing-trends-2019/

What will local SEO look like in 2020?
https://www.smartinsights.com/search-engine-optimisation-seo/local-seo/what-will-local-seo-look-like-in-2020/

GetResponse Blog

Getresponse is one of the oldest email marketing service providers, nevertheless, their blog is very much spread across all aspects of digital marketing.

There is plenty of great content available in marketing automation and increasing productivity. They often house guest posts from industry experts such as Jeff Bullas and Ann Handley.

Blog post examples worth taking a look at:

Email Marketing Metrics: Everything You Need to Know
https://blog.getresponse.com/email-marketing-metrics

4 Signs That Your Social Media Campaign is Desperately Failing
https://blog.getresponse.com/4-signs-social-media-campaign-failing

Five Reasons Why People Leave Your Website
https://blog.getresponse.com/five-reasons-people-leave-your-website

Sumo Blog

Sumo helps website owners automate their growth by providing great tools focusing mainly in collecting and nurturing email data.

However, within their blog you can find all sort of posts covering a great range of digital marketing challenges such content marketing, seo, social media, email marketing and more.

Blog post examples worth taking a look at:

5 Proven Strategies To Reduce Shopping Cart Abandonment
https://sumo.com/stories/shopping-cart-abandonment

25 Ecommerce A/B Testing Ideas For Your 5 Top Store Pages
https://sumo.com/stories/ecommerce-ab-testing

How MailChimp Makes $400M Revenue
https://sumo.com/stories/mailchimp-marketing

Digitaldoughnut

Another great internet marketing blog worth reading on a regular basis. Their content is very extensive for both b2b and b2c audience. The content flow is pretty much daily and includes actionable tips, how to guides and extensive market research analysis.

One of the main reasons I love this blog is their resources and partners pages. Although most if not all content is sponsored by major Martech players, you can find some really great ideas on new tools and case studies.

Blog post examples worth taking a look at:

The Future of Google SEO: What’s Next for SERP Features?
https://www.digitaldoughnut.com/articles/2018/november/the-future-of-google-seo-whats-next-for-serp

Video for Brands: Where Do You Start?
https://www.digitaldoughnut.com/articles/2018/october/video-for-brands-where-do-you-start

Everyone is not your customer
https://www.digitaldoughnut.com/articles/2018/october/everyone-is-not-your-customer

Bonus digital marketing blogs:

Although the above blogs are focusing primarily on digital marketing in general, below is a list of few more that are more specific to their niche with great tips and actionable guides:

Convince and Convert https://www.convinceandconvert.com/
Spinsucks http://spinsucks.com/
Content Marketing Institute https://contentmarketinginstitute.com/
Copy Blogger https://www.copyblogger.com/blog/
Blue Fountain Media https://www.bluefountainmedia.com/insights
Impactbnd https://www.impactbnd.com/
Ahrefs https://ahrefs.com/blog/

Over to you, which are your favorite digital marketing blogs?

Do share your thoughts in the comments section.

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Author

I started this amazing trip in the digital world back in 2001.

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